“Passion is found in the field of the unreasonable. Anything is possible if you are clear about what you want and you have strong enough reasons and a real action plan,
if you have unreasonable expectations for what will be required of you and you are willing to meet them.”
– Tony Robbins
Before you target your niche, you have to know if your niche exists
Some research has to be done to establish how many potential clients are in your area or are available to you as potential clients. “In your area” refers to your geographical area that is bound by how far your clients are willing to travel to you or you to your clients. As a web developer I am willing to drive one hour to meet a potential client and further if the prospect has the potential to
be a good customer. These are clients you can be physically in contact with and this 2019, so with help technology you can widen your net to other places.
For example your client base for your service may built on a categories
- Language used (eg. English, French, Mandarin)
- Subject matter (eg camping, football, food)
- Location (eg local, specific postcodes)
- Age range (eg teens, working age, retired)
- Income (eg low income, middle or high net worth)
How you chose to categorize your clients is completely up to. But it helps massively when building a website in WordPress.
Top 3 nerd tips for Researching
- Facebook Groups
Check out facebook groups relates to your categories. Some groups may combine more than category if so that group should researched. How many people are using it and is their lots of activity.
- Google Search Results
Go to google and search for keywords related to your categories particular use multiple categories in search will yield great results
Say wtf is that TweetDeck. TweetDeck is a social media dashboard application for management of Twitter accounts. Originally an independent app, TweetDeck was subsequently acquired by Twitter itself as was that good.
Monitor Keywords in real time across twitter take a look here. https://tweetdeck.twitter.com/
We would be happy to help you research your potential client base, Get in touch with us click here