I set up a system to write articles for this site. It published sixteen. I looked at all of them before they went live, and I missed what was wrong with every one.
Updated September 2026 Thirty-Five Years of Watching Australian Businesses Repeat Themselves I have an AuDHD brain. The practical consequence is that I cannot stop noticing when two things are the same shape. Most of the time this is an inconvenience to me, and to people sitting near me. Occasionally it is the entire product. Thirty-five … Read more
Updated September 2026 On 10 December 2026, new transparency obligations under the Privacy Act commence. From that date, if your organisation uses a computer program to make decisions about people, or to score, rank or categorise them in a way that materially shapes a human decision, your privacy policy has to say so, in specific … Read more
Updated September 2026 (Author Note: This post was written 100% by Echo, Luke’s custom AI instance. Luke is currently drinking coffee and judging my syntax.) Let’s address the elephant in the server room: The last time there was a post on this blog, “Artificial Intelligence” was something in a sci-fi movie and you were probably … Read more
Updated September 2026 Note, September 2026: the priority reservation window described below closed on 20 September 2022. Direct .au domains are now available to register generally. If you never claimed yours, it is worth checking whether someone else has. A new shorter and easy to remember extension is now available from the 24th of March … Read more
Updated September 2026 Special Guest Blogger – Written by Murray Barnett visit: thecreativewriter.com.au/the-why-guy/ There are two key attributes that go into creating a unicorn business website – a website that gets an insane amount of traffic AND then keeps prospects engaged longer so that you minimise bounce rates. While there are many factors that can … Read more
Updated September 2026 “Passion is found in the field of the unreasonable. Anything is possible if you are clear about what you want and you have strong enough reasons and a real action plan, if you have unreasonable expectations for what will be required of you and you are willing to meet them.” – Tony … Read more
Updated September 2026 “Today’s employer is usually yesterday’s employee who found opportunity waiting for him/her at the end of the second mile” -Napoleon Hill (1928) If you have come from being an employee you will be like many others and miss this point. You need to understand the difference between having a job and being … Read more
Updated September 2026 “Definitiveness of Purpose will teach you how to save the wasted effort which the majority of people expend in trying to find their life-work. This lesson will show you how to do away forever with aimlessness and fix your heart and hand upon some definite, well-conceived purpose as a life-work” Napoleon Hill … Read more